Thred (ASX:THD) has now released its new geo-locked chat and augmented reality (AR) app, Sweep.
The Sweep app is available in Google Play Store and will also be available in the Apple App Store shortly.
The Sweep app is an evolution of the Thred app, which was originally launched in May 2017.
Thred app users will be prompted to update their app, experiencing new designs and functionality around the core chat features.
Being the first release of the Sweep app in the public trial phase, it purposefully contains specific and limited features catering to the objectives of these trials.
What is the Sweep app?
Sweep is a free app that allows users to engage with the world around them in a completely new way.
Whether the user is sitting at a bar, in a university lecture hall or waiting for a train, Sweep’s unique Geochat features allow users to unlock exclusive chats based on their location.
Geochats mean that only people in the same area are able to access that chat.
It could be asking those in a bar for a beer recommendation, requesting a song to the bar staff or being notified when happy hour is ending.
Thred is initially promoting its Geochats features to locations that are frequented by its target demographic; clubs, bars, sporting events, music festivals, universities etc.
It is important to point out that the venue or location hosting the Geochats can also join and moderate the conversations.
This means that they can communicate offers, promotions, announcements and emergencies to all Sweep users in the geo-located venue.
Sweep has plans to monetise this service for venues according to the size and nature of the venue or location.
This is strongly synergetic for both the venue host and Sweep app user.
Users receive localised and contextually relevant messages from the venue and the venue host now has an engaging chat forum to provide offers, promotions and announcements.
Thred is receiving strong buy-in to this value proposition from venues and users alike.
Many other opportunities for geo-locked chats exist in the enterprise sector that Thred is exploring - hospitals, schools, sporting venues, airports, shopping malls, public transport et al.
Testing and trial phase
The team at Thred has already recruited several trial sites in Sydney and on the Gold Coast to help launch and test the first trial phase of Geochats.
Following these initial trials, a second round of trials will be conducted to refine the user experience, all the while broadening the number of locations Geochats will be available in.
The sites in the trials phase will be updated on the Sweep website to allow users to participate and keep shareholders informed of progress.
The company is encouraging users and shareholders to nominate a Geochat location to be included in the rollout strategy.
The Sweep team is in a high-test period with this release and are committing resources to studying and testing the way a user behaves in the app, in order to ensure an engaging and fun experience.