Wangle Technologies (ASX:WGL) has launched its family protection software suite, Wangle Family Insites (WFI).
The parent protection software utilises behavioural analysis of live mobile network traffic to help parents identify and manage online risks to their children.
Cyber threats include gaming addiction, cyberbullying, pornography and online predators.
The platform also provides educational resources to parents about such risks.
The WFI App is now publicly available in the Apple Store with the Android version undergoing final preparations for launch on the Google Play Store shortly.
Marketing activity has now commenced, with an initial focus on brand awareness via public relations and paid social media campaigns.
This will be supported by acquisition activity via a range of activities including content marketing and paid search.
The product is and will be available for a monthly family subscription and will initially target Australia’s 6 million families before a planned international expansion.
Customers will pay a $7.99 per month subscription fee, this will cover up to 20 mobile devices within a family.
Furthermore, users will be able to trial the product for 30 days free and receive a discount by purchasing an annual subscription for $79.99.
Wangle has built a data analysis system that is able to analyse internet data flowing through it and turn it into useful information.
Wangle Family Insites is the first commercial product the company has launched to utilise that underlying data analysis system.
WFI is able to analyse children’s internet access in real time and also sent parents notifications in real time.