Sign up Australia
Proactive Investors - Run By Investors For Investors

Thred shares climb higher ahead of app release

Perth-based Thred debuted on the ASX in June 2016 after a reverse-takeover.
Table showing app downloads per month
Further information regarding the app release is expected shortly

Thred Ltd's (ASX:THD) shares have traded up 40% over the past week to $0.016, as the company prepares to release its Sweep app over the coming weeks.

The new Sweep app will be an evolution of the existing Thred app and not a separate app.

Thred is a free social app which brings together all of a user’s contacts in one simple place.

The app uniquely centralises messaging, mail and more, into one simple ‘thred’.

Since the app’s May 2017 launch, it has achieved over 15,000 downloads and is on target to meet its end of November download target of 18,000.

What is Sweep?

Sweep is an evolution of the Thred app.

Sweep uses geo-location, messaging and augmented reality (AR) to engage users and deliver contextually relevant content.

In this context, geolocation refers to a user's smartphone being able to access its geographic location.

AR refers to when a user is looking through a smartphone's camera and what they see has been ‘augmented’ – meaning something has been digitally added or changed.  

Geolocation and AR are the two primary mechanisms of the Sweep app.

Each provides a new way for brands, businesses and users to engage and create.

An example of geolocation and AR being used together

The Pokémon GO game played on smartphones is a good example of geolocated augmented reality.

Users walk around in the real world as the game requires your geographic location (geolocation).

A user may be walking through a park looking through their smartphone’s camera and find a Pokémon in the park (augmented reality).

Sweep to have new features

The rebrand from Thred to Sweep will include the release of geo-locked chats as the first new features.

The nature of geo-locked chats at its launch will require event and venue specific partners to promote the Sweep app for free, as it facilitates a unique and exciting communications portal for the recruited venue.

Commercialising geo-locked chats

Once initial trials have successfully concluded and in support of its commercial model, Thred expects fixed and variable fees from these venue and event specific activations.

The Sweep team has established several test locations in Sydney which include Surry Hills, Newtown and Darlinghurst as well as selected venues on the Gold Coast.

Following this, Sweep will employ an evidence-based method to deliver the rollout of geo-locked chats in a way that will yield the greatest uptake of users.

Sweep will then use crowd-sourced suggested locations, generated from users and data on venues.

Thred recently released an explanatory video aimed at target users of its new Sweep app.

View full THD profile View Profile

Thred Ltd Timeline

Newswire
November 02 2017

Related Articles

pioneering_tech_-__smart_burner_-_woman_hands_fire.png
May 18 2017
In 2016, Pioneering's market capitalization increased by 1,170% and its share price appreciated by 725%.
gas-pipelines---great-pic.jpg
August 10 2017
The Power and Electromechanical (P&EM) business's unaudited backlog was $19.2mln as at end June
bluechiip-andrew-mclelland-presenting-Syd-Mar-2017.png
March 17 2017
Andrew McLellan discussed with investors wiresless tracking technology.

No investment advice

The information on this Site is of a general nature only. It does not take your specific needs or circumstances into consideration, so you should look at your own financial position, objectives and requirements and seek financial advice before making any financial decisions. You acknowledge and understand that neither the Company, its related bodies corporate, the information providers or their affiliates will advise you personally about the nature, potential value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter. You should read our FSG and any other relevant disclosure documents and if necessary seek persona advice prior to making any investment decision.

You understand and agree that no Content (as defined below) published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person.

You understand that in certain circumstances the Company, its related bodies corporate, the information providers or their affiliates may have received, or be entitled to receive, financial or other consideration in connection with promoting, and providing information about, certain entities on the Site and in communications otherwise provided to you.

You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate. From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

Before you act on any general advice we provide, please consider whether it is appropriate for your personal circumstances.

© Proactive Investors 2017

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use