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I Synergy Group pays maiden dividend as ASX company

Revenue for the first six months to June totalled $7.24 million.
Affiliate marketing flow chart
The Malaysian company recently expanded into Indonesia

I Synergy Group (ASX:IS3) has paid an interim dividend to its shareholders earlier this week, its first dividend as an ASX-listed company after completing a successful listing in March 2017.

The unfranked interim dividend of $0.003 per share was paid from current and prior profits.

I Synergy was founded in Malaysia in 2008 and raised $3.62 million through its initial public offering in late March 2017.

The company owns a proprietary affiliate marketing platform, Affiliate Junction.

Affiliate Junction is used by advertisers in the marketing industry to connect with affiliates and facilitate commission payments from the advertisers to the affiliates.

What is affiliate marketing?

Affiliate marketing is a marketing practice that employs a systematic approach for advertisers to leverage and reward affiliates for each of their successful marketing efforts in reaching out to the intended target audience, resulting in a desired business lead.

Being purely performance-based is a key characteristic of affiliate marketing.

In other words, advertisers have to reward publishers only when the desired result from this marketing method is achieved.

Affiliate Junction

Affiliate Junction is powered by its own affiliate marketing network.

An affiliate marketing network is the structure that fosters and supports the relationship between the three central parties in affiliate marketing, namely affiliate, advertisers, and advertisers.

The network is powered by proprietary system and tools which allows it to be scalable and flexible with meeting the needs of businesses from most industries.

Through the Affiliate Junction platform, a number of programs are offered:

- MyKad Smart Shopper - incentives program targeting retail;
- SmartSaver – online shopping reward platform;
- Sports Access Network – targets sports industry;
- Retail Network – targets retail brands;
- GetDoc – targets health and wellness industry;
- OPPO – targets telecommunications industry; and
- Hot-Assist – an incentives program for affiliates.

Expansion plans

Funds raised in the IPO were to be used for international expansion plans, developing new technologies and sales and marketing.

The company has set up regional offices in Australia and Indonesia with the intention of launching Affiliate Junction in these countries.

During June 2017, I Synergy launched its first affiliate program in Indonesia, SmartSaver.

I Synergy intends to capitalise on the large-scale potential growth of Indonesia’s e-commerce sector, through the launch of SmartSaver.

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