DriveMyCar is a peer-to-peer car rental service where owners list their vehicles and renters find and book the vehicles after passing the company’s verification processes.
RACV DriveMyCar is a co-branded website targeted at the Royal Automobile Club of Victoria’s (RACV) 2.1 million members, Victorian residents and those planning to visit Victoria.
The new venture will be supported by a significant marketing campaign leveraging RACV's own channels and will also include online advertising, public relations and search marketing.
As part of the offer, RACV members will receive attractive benefits for an introductory period and non-RACV members will receive free personal membership of RACV for one year.
An emergency roadside assistance product provided by RACV will also be available for eligible vehicles in Victoria.
The launch will be supported by a consumer marketing campaign, which is scheduled to roll out in September 2017.
Collaborate’s share price increased by circa 17% in the past one week, closing at $0.033 on Monday.