Sign up Australia
Proactive Investors - Run By Investors For Investors

Pureprofile broadens its partnership with News Corp

The company’s service enables improved audience targeting for News Corp.
Pureprofile broadens its partnership with News Corp
Pureprofile already has a blue-chip client base, including Disney and Audi

Pureprofile (ASX:PPL) has signed an expanded two year agreement with News Corp (ASX:NWS) to support the expansion of “News Connect” across News Corp’s global digital properties.

The company’s News Connect will offer consumers access to premium content in exchange for answering questions designed to help News Corp create and develop deeper consumer profiles.

Pureprofile connects brands with customers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms.

Importantly, News Connect enables improved audience targeting for News Corp’s clients.

Pureprofile already has a blue-chip client base, including Commonwealth Bank, Disney and Audi.

The next generation of News Connect will allow Pureprofile to further develop its audience profiling technology to deliver across the publishing value chain.

The creation of improved reader profiling experiences and dashboards are expected to help News Corp gain a better understanding of the commercial value of readers.

Significantly, the contract will include an ongoing SaaS (Software as a Service) licence fees, technology development fees and a revenue sharing agreement.

Pureprofile’s shares closed 5% higher on Wednesday, at $0.325.





Register here to be notified of future . Company articles
View full . profile View Profile

Proactive Investors Australia Timeline

Related Articles

1505911280_social-media.jpg
September 20 2017
The Cello Health unit led the way as it grew organically and via the acquisition
picture of text
July 28 2017
Dotdigital has been named as one of the fastest growing companies in Europe
Laptop screen with graphs
August 04 2017
Total revenues for the six months to 30 June grew by 5%, with Ebiquity adding it remains confident in hitting its operating profits and earnings targets for the rest of the year

© Proactive Investors 2017

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use