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Medical Australia’s breast pumps gain critical endorsement

Ardo will be the only breast pump endorsed by the ABA.
Medical Australia’s breast pumps gain critical endorsement
The global breast pumps market is rapidly growing

Medical Australia (ASX:MLA) has secured a three-year partnership with the Australian Breastfeeding Association (ABA) in which ABA community groups will now purchase Ardo breast pumps.

Ardo Carum and Calypso breast pumps are manufactured by Medical Australia’s Clements Medical Equipment division and are distributed in Australia and New Zealand as ‘Ardo by Clements’.

ABA is a voluntary organisation founded by six mothers in 1964.

The association has spread to all Australian states and territories to become one of the country’s largest women’s not-for-profit organisations and Australia’s leading authority on breastfeeding.

Under the agreement, Ardo’s Carum (hospital grade) and Calypso (portable pump), which are World Health Organisation (WHO) code compliant, will be the only breast pumps endorsed by the ABA.

The ABA will also actively promote the products through its broad communication network.

Moreover, close to 200 ABA community groups throughout Australia will transition to using Ardo breast pumps.

This is a significant achievement for Medical Australia and follows a rigorous testing process where the ABA established an expert working group to implement the evaluation process and survey.

The Ardo pumps were tested using standardised criteria by mothers with babies of various ages and are expected to greatly assist women with their breastfeeding and expressing requirements.

The global breast pumps market is estimated to grow at a compounded annual growth rate of 8.8% from 2014 to 2020 and reach a value of US$2.6 billion by 2020.

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