DriveMyCar is a peer-to-peer car rental service where owners list their vehicles and renters find and book the vehicles after passing the company’s verification processes.
This is the largest ever addition to the DriveMyCar fleet and represents a +20% increase in the active fleet size.
This expansion builds on the successful pilot deployment of ten Subaru Levorg wagons in October 2016.
In collaboration with Subaru, DriveMyCar has developed a marketing package that builds brand awareness for the new Impreza and forms a core component of Subaru’s national marketing campaign.
The marketing package includes two key elements designed to provide opportunities for Australians to experience and test drive the new Impreza.
Firstly, DriveMyCar will provide “try before you buy” opportunities enabling prospective Subaru customers to rent Imprezas for extended test drives to experience them in real-life situations.
More significantly, the Impreza vehicles will also be available for rental by UberX drivers, providing opportunities for thousands of UberX passengers to experience the 2017 model Subaru Impreza.
101 vehicles will be available for rental from March 2017 in Sydney, Melbourne and Brisbane for $199 per week.
Last week, Collaborate entered into agreements with existing sophisticated investors to underwrite the exercise of 63 million quoted options to raise $1.26 million.
The underwriting places the company in a strong financial position to drive the growth of its peer-to-peer marketplaces.