The company has today executed an agreement with a Chinese listed company to operate a WeChat e-commerce marketplace - ‘Dodoca RooLife’.
The e-commerce marketplace will be dedicated to promoting and selling premium Australian products to Chinese consumers.
The marketplace will go live in China early this month with launch products being Burlee Ugg boots, Morlife, Tim Adams Wines and Olive Oil Skin Care.
The platform will be marketed online and at locations including major sports arenas in China, within the China Rail and transport networks and on subways across major Chinese cities.
SmartTrans will be responsible for sourcing Australian brands, billing and collecting payment via its SmartPay platform and settling payment to merchants in Australia.
Both parties have set an internal target of marketing and selling 100 premium Australian brands on the platform within 12 months.
SmartTrans is also looking to establish AilPay and UnionPay e-commerce platforms to complement its WeChat presence.