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Manalto signs new agreement to increase distribution of Soshlr

The agreement with INFINIT is significant as it shows that Manalto is making headway with its broader strategy.
Manalto signs new agreement to increase distribution of Soshlr
New agreement to increase distribution of Soshlr

Manalto Ltd (ASX:MTL) has signed a reseller agreement with INFINIT Consulting for the distribution of Sóshlr, a social media management solution for small and medium sized enterprises.

INFINIT is a North American based cloud solution provider with more than 3,000 business customers.

It is recognised by Microsoft as being in their top 1% of all partners worldwide. 

The agreement comes after Manalto recently commenced the integration of Sóshlr into Microsoft Office 365, part of a broader strategy to sell Sóshlr via Microsoft’s Cloud Office Store.

Anthony Owen, chief executive officers, commented:

“As well as giving the company the opportunity to achieve further reach and revenue of its Sóshlr product, working with INFINIT will enable the broader Manalto team the opportunity to leverage the expertise of a highly experienced and highly regarded cloud solution provider, who has operated alongside key partners and customers for years.”


Background

Manalto provides companies with software to manage social media, it has two products, Sóshlr and Enterprise Solution.

Sóshlr is targeted at SMEs and Enterprise Solution is targeted at larger businesses.

Sóshlr is distributed exclusively via channel partners to SMEs and customers may purchase 1-50 licenses.

Enterprise Solution is sold directly to larger enterprises with customers purchasing 50+ licenses. The Company has plans to develop an Enterprise distribution channel to make available the solution through channel partners.

Revenue is generated through a subscription based model where customers pay a monthly fee depending on the numbers of licenses required.


INFINIT Consulting

INFINIT is a San Jose based cloud solution provider and digital transformation company.

The reseller agreement with Manalto will see INFINIT offer Sóshlr to their customers as a standard offering in their Digital Foundation set of cloud services, next to products such as Microsoft Office 365.  


Recent Microsoft integration

Manalto recently commenced the integration of its Sóshlr product into Microsoft Office 365.

Microsoft 365 is the largest selling cloud business application.

This integration is part of a broader integration strategy to make Sóshlr available for sale via Microsoft’s Cloud Office Store to an estimated addressable market of 60 million Office 365 commercial customers. 

Simultaneously, Manalto began targeting cloud solution providers as part of further building its distribution channel of resellers.  

INFINIT represents the first reseller of this kind for the company. 


Analysis

The agreement with INFINIT is significant as it shows that Manalto is making headway with its broader strategy of integrating with Microsoft’s Cloud Office Store by dealing with tier one Microsoft Cloud Solution providers.

INFINIT is a long-standing and industry recognised leader in the distribution of cloud applications in North America.

The opportunity for Manalto is to grow sales by growing its addressable market, which comes from continuing to sign distribution agreements, such as this.

Manalto estimates its total market opportunity to be more than US$200 million per annum in revenue.

News flow surrounding the signing of new clients and distribution agreements will continue to have potential to act as catalysts for the stock.



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Manalto Timeline

Newswire
February 02 2017

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