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TV2U International Ltd to launch marketing strategy for Karaoke2U app

Last updated: 14:00 03 Oct 2016 AEDT, First published: 13:00 03 Oct 2016 AEDT

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TV2U International Ltd (ASX:TV2) has completed the second phase development of its Karaoke2U application.

The app has now been launched and is pending approval over the next few days from the App Store.

The Karaoke2U phase 2 additional features include:

- Video publishing;
- Interaction with other K2U users and their content; and
- Chat function with friends.

As part of the monetising the app, Brand TV Media have been engaged to develop and implement digital marketing, search engine optimisation and social media strategy.

TV2U is a global entertainment platform that enables businesses, such as telecommunications companies, to quickly and easily offer streaming content to their customers.

The service includes movies, television programs, karaoke content and games through an encrypted channel for enhanced copyright protection.

Tom Young, corporate communications, commented: “The exciting thing about the strategic relationship between TV2U and Brand TV Media is the synergies that exist in our technology.

“Our new Karaoke2U app allows users to record their best Karaoke performances to share with their friends and family.”

The Karaoke2U app will be released to 25 countries in total, exposing it to a global karaoke market estimated to be worth US$14 billion.



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