Manalto Ltd (ASX:MTL) has commenced integration of its social media management tool, Sóshlr, with Microsoft Office 365.
Microsoft 365 is the largest selling cloud business application.
This integration is part of a broader integration strategy to make Sóshlr available for sale via Microsoft’s Cloud Office Store to an estimated addressable market of 60 million Office 365 commercial customers.
Sóshlr will be the first social media tool available for sale with Microsoft Office 365 applications.
Anthony Owen, CEO, commented: “This is a significant growth opportunity for Manalto to accelerate the reach of Sóshlr and a major game changer for how social media is managed day-to-day by business.
“The ability to schedule and publish posts directly from Outlook transforms social media for business.”
Microsoft Office 365
Office 365 refers to subscription plans that include access to Microsoft Office applications such as Word, PowerPoint and Outlook.
It also includes other productivity services that are enabled over the internet, or cloud services.
Previously, Microsoft Office products were only sold on a license basis, not on a subscription basis.
Microsoft growth opportunity
In order to accelerate the reach of Sóshlr via its global channel partners Manalto has a planned and phased integration program that will see Sóshlr;
‐ Made available for sale directly from Microsoft’s Cloud Office Store;
‐ Offered as an upsell product to existing Microsoft Office 365 users; and
‐ Promoted via both Microsoft Partners and Manalto’s Host and Telco Channel Partners as a solo or bundled product with Microsoft Office 365.
A successful integration of Sóshlr and rollout with Microsoft Office 365 will set the company in a strong position as an approved Microsoft Independent Software Vendor (ISV) provider.
The first phase of the integration will be completed during Q4, 2016 with further phases of integration released through H1, 2017.
Upon completion of the integration, it is planned that Microsoft Office 365 users with Sóshlr accounts will be able to schedule and publish content to their social media platforms directly from their Outlook account.
By integrating with Office 365, users will be able to manage social media directly from an every-day, all day work environment delivering immediate efficiencies and time-savings.
Becoming an approved Microsoft vendor will provide substantial leverage for Manalto to work closely with Microsoft as it continues to commercialise Sóshlr as its SME product offering.
The integration will support the company’s revenue growth goals as well as enable current Microsoft 365 reseller partners, numbering in the tens of thousands, to bolster their profit margins by including Sóshlr as an integrated Microsoft Office 365 bundle.
It has been a busy month for Manalto having made Sóshlr available for sale on the Telstra, Globe Telecom and Plesk cloud marketplaces and now commencing integration with Office 365.
The stock is up 30% month to date, currently trading at $0.046.
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