Manalto Ltd (ASX:MTL) is now selling its social media management product, Sóshlr, via the Plesk Cloud Market Place to an estimated addressable market of 8 million small and medium sized enterprises.
The launch and integration of Sóshlr on Plesk’s platform follows an agreement signed with Plesk in May 2016.
Manalto is rapidly executing on previously signed agreements to offer Sóshlr having recently launched it on the Telstra Apps Marketplace and through Filipino telco, Globe Telecom.
Anthony Owen, CEO, commented: “The availability of Sóshlr via Plesk immediately extends the reach of its Sóshlr solution.
“Plesk is the leading WebOps platform to run, automate and grow applications, websites and hosting businesses. Available in more than 32 languages across 140 countries in the world, 50% of the top 100 worldwide service providers are partnering with Plesk today.”
Manalto provides companies with software to manage social media, it has two products, Sóshlr and Enterprise Solution.
Sóshlr is targeted at SMEs and Enterprise Solution is targeted at larger businesses.
Sóshlr is distributed exclusively via channel partners to SMEs and customers may purchase 1-50 licenses.
Enterprise Solution is sold directly to larger enterprises with customers purchasing 50+ licenses. The Company has plans to develop an Enterprise distribution channel to make available the solution through channel partners.
Revenue is generated through a subscription based model where customers pay a monthly fee depending on the numbers of licenses required.
Manalto recently acquired Hearis, a small Australia based social media management platform, which will grow its existing customer base and revenues in Australia.
Plesk is a WebOps platform that will allow Manalto's Sóshlr software to be available for purchase by Plesk's users.
Plesk has a global network of 2500+ hosting companies who sell web and hosting services to an estimated addressable market of 8 million small and medium sized enterprises.
Plesk is available in more than 32 languages across 140 countries in the world.
Plesk is managing and securing more than 300,000 servers, automating over 10 million websites and at least 15 million mailboxes.
Plesk offers an online store for extensions through which web professionals are able to purchase relevant complementary services, such as Manalto's Sóshlr software.
Sóshlr sales goals
Sales goals for Sóshlr for FY17 include:
- Securing four additional agreements with major telcos or hosting companies with an estimated addressable market of 10 million SMEs (Q2, FY17); and
- Expanding operations in Europe, Asia and India targeting a total additional addressable market to 20 million SMEs (Q4, FY17).
The launch of Sóshlr on Plesk’s marketplace is the third such launch over the past two weeks with Australian telco, Telstra, and Filipino telco, Globe Telecom also recently making Sóshlr available for sale.
Importantly, Sóshlr is the first social media management tool offered by Plesk to its web professionals, developers and designers.
Plesk will also actively promote Sóshlr to its customer base via its existing marketing channels and digital marketing activities, in addition to a dedicated Sóshlr landing page.
The opportunity for Manalto is to grow sales by growing its addressable market, which comes from continuing to sign distribution agreements.
Manalto estimates its total market opportunity to be more than US$200 million per annum in revenue.
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