Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product, Unity, been chosen by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking services.
With leading features such as Unified Messaging, Geo Socialization, and RCS as a Service, Unity connects to any mobile device - from the most basic mobile phone, to high-end tablets - providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.
Headquartered in the United Kingdom, Synchronica maintains global research and development centres in Canada, Germany, India, and the Philippines. Synchronica's shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN).
Synchronica powers Puerto Rico instant messaging service
Synchronica (LON:SYNC,TSE:SYN) – the mobile phone software specialist – is powering a new mobile instant messaging service that has been launched in Puerto Rico, says the company.
Claro Puerto Rico, a subsidiary of Latin America’s leading wireless services provider América Móvil, has launched Claro Messenger – a branded instant messaging community that is aimed at enabling Claro’s customers to exchange instant messages with each other using their mobile phones or via Claro’s Web site.
The marketing rational behind Claro’s new service is that it acts as a “churn inhibitor” since users tend to become highly dependent on an instant messaging identity that would be lost should they move to a competing network operator.
Synchronica has deployed Claro Messenger to each América Móvil subsidiary as part of its agreement with the telecoms firm. The deal should provide Synchronica with a key recurring revenue stream and access to one of the largest mobile phone markets worldwide.
"Claro Puerto Rico has a high proportion of prepaid subscribers in what is one of Latin America's fiercest markets,” said Synchronica’s CEO, Carsten Brinkschulte. “As a service, Claro Messenger fosters customer loyalty, and we're thrilled to have once again worked closely with América Móvil to host and launch this churn-busting service.”
According to a report published in January this year by Massachusetts-based Pyramid Research, 3G technology will account for 82 per cent of total mobile subscriptions in Puerto Rico by 2015. Puerto Rico’s shrinking fixed voice market, in combination with a growing demand for data applications and content, will bring new revenue opportunities to local operators, according to Pyramid research analyst Eulalia Marin-Sorribes. “Mobile applications, such as mobile banking and mobile advertising, could become rich revenue lines for local companies, particularly taking into account Puerto Rico’s relatively high GDP per capita,” she said in her report.
