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Seeing Machines www.seeingmachines.com
Full Seeing Machines profile here

Seeing Machines (LON: SEE) is an award winning technology company with a focus on vision based human machine interfaces. Seeing Machines technology platform is based on world-leading computer vision processing technologies that allow machines to see and track human faces and certain facial features. These technologies enable the development of new cutting edge products and applications, ranging from devices that improve road safety & save lives, to those that help manage eye disease and prevent loss of eyesight.

The company’s focus is on deploying its computer vision technologies, worldwide, in:

• Driver/operator safety products for transport markets through the DSS product range;
• The TrueField Analyzer® (TFA) product for vision testing devices for healthcare markets;
• New products in a range of markets including sports, entertainment, robotics and security through our faceAPI product; and
• Human performance measurement through our faceLAB® product.

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Seeing Machines signs production licence for faceAPI technology

The new deal has the potential for having the faceAPI technology incorporated in millions of devices from laptop computers to monitors to all-in-one-PC products

Followers of developments at Seeing Machines Ltd (LON:SEE) were reminded that the business is not just about the DSS driver monitoring equipment that is increasingly rolled out to the mining industry.

The vision based industrial systems maker has announced in London today it signed a production licence for faceAPI, its suite of image-processing modules created specifically for tracking and understanding faces and facial features, with a Chinese company at the forefront of 3D display technology.

Seeing Machines has been in the investors’ spotlight of late almost entirely for the rapid progress it is making with signing mining industry clients and distribution partners for DSS which directly monitors the driver of a vehicle for distraction and fatigue events and provides a series of interventions aimed at managing these events and averting potential operator caused accidents.

Today’s announcement that it signed a deal with Shenzhen Super Perfect Optics Ltd (SuperD) is a reminder that Seeing Machines’ business is about more than supplying mining trucks with a driver monitoring equipment: its software licensing business is now also hitting its stride.

The group said it has been working together with Shenzen-based SuperD for approximately 12 months during the development of SuperD's new glasses-free 3D display solutions which include Seeing Machines' faceAPI.

Top branded laptop computer makers exhibited the SuperD glasses-free 3D solution incorporating the faceAPI technology at the Consumer Electronics Show (CES) in Las Vegas in January this year and CeBIT trade show in Hannover, Germany, earlier this month.

The first consumer products are expected to be available in mid 2011. The production license agreement announced today will see Seeing Machines receive a royalty for every laptop computer, computer monitor or all-in-one-PC product that contains the SuperD glasses-free 3D display solution incorporating faceAPI.

Chief executive Nick Cerneaz said: "Our faceAPI commercialisation strategy is to license the product to developers and manufacturers of high volume and value products.  This new production license with SuperD is a significant market validation of both the product itself and our business model. 

“We are very excited to be working with SuperD at the birth of this new imaging modality, and we look forward to further enhancing and enabling faceAPI's 3D visualisation capabilities as we continue to develop the product itself and its markets.  This agreement springboards the faceAPI business into consumer-scale license volumes, and underlines the capabilities of the technology to leverage significant licensing revenue into the future," he added.

SuperD vice president for product marketing Johnny Wang was cited as saying: “We now look forward to the deployment of our glasses-free 3D solution incorporating the faceAPI, where we expect the technology to power literally millions of devices from laptop computers to monitors to all-in-one-PC products produced by some of the biggest name manufacturers in the market."

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