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Adcorp Australia expands digital capabilities with acquisition

Last updated: 09:50 12 Nov 2012 AEDT, First published: 08:50 12 Nov 2012 AEDT

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Adcorp Australia (ASX: AAU) has made a strategic move to acquire a 40% equity stake in boutique digital agency, Limelight Group Pty Ltd.

Limelight, which has offices in Brisbane and Sydney, is a provider of specialist digital development services.

Adcorp said Limelight is a natural fit for the company’s business as it worked to expand its digital capabilities and offerings to clients.

The company has seen solid demand for its digital, creative, strategic media and video production services and continues to invest to grow the business in this direction.

The growth in the overall online media market is substantial; both in terms of share of advertising dollars and also in the number of platforms now available to advertise on.

Adcorp is Australasia’s largest locally owned communications group with annual billings in excess of $145 million.


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