logo-loader

VTX Holdings: NexGen Networks defines monetisation path for Wangle™

Last updated: 16:00 12 Oct 2015 AEDT, First published: 15:00 12 Oct 2015 AEDT

au_vtx_holdings_wangle_logo_358

VTX Holdings (ASX:VTX) is in its final transition steps into the tech sector through the acquisition of NexGen Networks, which has itself identified a pathway to monetising its new global brand, Wangle™.

Wangle™ will be NexGen's web optimisation product with commercialisation opportunities including: Wangle™ app; Wangle™ Premium Services; and The Wangle™ enterprise offering.

Wangle™ will be a free to download application (from Apple and Google Play stores).

The power of the Wangle™ technology is to enhance privacy and security, increase internet speeds by up to 100% and lower data consumption by up to 50% across popular applications including Facebook, Netflix and Instagram.

Keaton Wallace, director for NexGen, commented: "The beta launch of Wangle™ is expected to commence imminently and we’re confident in the app’s capabilities to be able to progress a full global roll-out in February 2016.

“The capabilities of WangleTM to increase the privacy and safety of users, whilst enhancing the user experience with increased speeds and lower data consumption makes it a truly unique product in a massive and growing market.

"It is at the forefront of the industry and positioned to become a leading application as people demand access to higher speed and lower data as video content becomes increasingly prevalent.”

The monetisation and roll-out strategy of the product across new markets is expected to commence in early 2016 following beta phase.

The initial key target markets include Latin America and the U.S., which the company said would target over 250,000 users.

Wangle™ is therefore positioned as a first mover in the video content market, with video content estimated to account for over 65% of mobile data traffic by 2019.


Pathway to monetisation

NexGen has a clear path to monetisation for the app, with a strong focus on growing the user base whilst also providing opportunities to refine the product ahead of its enterprise solution launch.

1. The first phase of the roll-out strategy will commence in November 2015. The Wangle™ iOS and Android app will be launched in a Beta phase exclusively to 20,000 users within Australia and New Zealand.

Users will stress test the platform over a period of 3 months which will enable NGN to review and implement any changes or upgrades as required.

2. The second phase is expected to take place during February – May 2016 and will see a full launch of the app within key markets including expansion to Latin America and the U.S. and release of the add-on subscriptions adding the first revenue stream. This phase will target 250,000 users.

3. The third phase in June 2016 will see the app released to a global audience and targets an additional 2 million users by the end of H1 2017.

This phase will also see the enterprise and developer offering released, which will initially target firms who require the capacity to manage increasing data loads, but cannot afford the high cost of upgrading hardware.

 

Proactive Investors Australia is the market leader in producing news, articles and research reports on ASX emerging companies with distribution in Australia, UK, North America and Hong Kong / China.

Australian Strategic Materials signs US$600 million LoI

Rowena Smith, CEO and managing director of Australian Strategic Materials Ltd (ASX:ASM, OTC:ASMMF), joins Jonathan Jackson in the Proactive studio to discuss the company’ s Dubbo Project, in Central West New South Wales. This project aims to extract and process critical minerals and rare earth...

11 hours, 40 minutes ago