Silicon Valley based Shareroot (ASX:SRO) which undertood a listing through a reverse takeover of Monto Minerals Limited in 2015 has signed two new clients to its content platform, Richard Sandoval Restaurants and The Shoe Mart.
Shareroot owns and operates a platform that can find and source user-generated content (UGC).
The software as a service (SaaS) enables businesses to source high quality social media-derived UGC to be used in marketing programs and to increase brand awareness.
Shareroot has a proprietary, legally secure process to enable brands to obtain the legal rights to images as well as display them in customizable galleries that can feature on any webpage.
Richard Sandoval Restaurants can access images shared from 12 different restaurants located throughout the United States.
While for the Shoe Mart with over 30,000 pairs of shoes available for purchase and locations throughout the New England region as well as a significant online presence, it has a content platform to draw upon.
These follows the signing of a group of 38 McDonald’s restaurants across Texas in late 2015 and the Hofman Hospitality Group. The Hofman restaurants have spread across California and the United States’ Southwest and Midwest.
The retail food industry is well suited to the Shareroot application as consumers are consistently posting relevant content to social media platforms such as Instagram, Twitter and Facebook.
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