Manalto Ltd (ASX:MTL) has signed a commercial agreement with AppDirect to sell its social media management product Sóshlr to Globe Telecom Inc (PSE:GLO) customers across the Philippines.
The agreement is a result of Sóshlr being formally certified by cloud service marketplace AppDirect, a network reaching 30 million small businesses worldwide.
Globe Telecom is a major provider of telecommunications services in the Philippines and is one of AppDirect's many major channel partners.
The agreement allows Manalto to reach Globe Telecom’s business customers across the Philippines. In FY15 Globe Telecom had a total of 52.9 million mobile customers and 4.3 million broadband customers.
Following this agreement parties will now proceed to the planning phase for deployment and commercialisation of Sóshlr for sale to Globe Telecom customers, which is expected to take up to approximately 60 days
Globe Telecom represents the Company’s first telecommunications company to distribute Sóshlr.
Sóshlr is Manalto’s small and medium sized enterprise solution enabling businesses to efficiently manage multiple social media pages from a single dashboard delivering time savings and single visibility of social media activity across Facebook, Twitter, LinkedIn and Instagram.
The purpose-built product is packaged and provisioned for resellers such as service providers, telecommunications and hosting companies, with upsell paths in a range of A$36 to $3,000 per annum.
Cloud service marketplaces
Cloud service marketplaces make it easy for small and medium sized enterprises (SME’s) to purchase and manage products like Manalto’s Sóshlr.
SMEs are able to do this via a single sign on process, one user-friendly dashboard, and one consolidated bill.
Sóshlr is now integrated in both Odin and AppDirect marketplaces - which are two of the leading cloud application marketplaces in the world.
Cloud service marketplaces act as distribution networks for Manalto.
The commercial agreement with AppDirect to offer Sóshlr to Globe Telecom customers confirms the opportunity that exists being integrated with cloud based marketplaces.
Globe Telecom is only one example of AppDirect's major channel partners; others include Comcast, Deutsche Telekom, Telstra, and Hawaiian Telecom.
Evidence of telecommunication companies increasing their propensity to offer online business applications means Manalto is well positioned to benefit from this thematic.
Manalto has been taking essential steps to secure distribution channels at a global level and importantly, this has shown it has secured channels into Asia, Facebook's fastest growing region.
The company’s business model is supported in a macro context by global trends in social network ad spending, which is expected to grow to US$36 billion by 2017.
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