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Manalto quickly expands cloud software sales potential in Europe

For the second time this week, Manalto has confirmed a new commercialisation channel in Europe for its Sóshlr social media management product, which is primed to benefit from exploding interest from small to medium-sized businesses.
Manalto quickly expands cloud software sales potential in Europe

Only days after confirming the commercialisation of Sóshlr by LuxCloud, a Luxembourg company, Manalto (ASX:MTL) has begun commercialisation of its social media management product Sóshlr with a second European cloud-based solutions distributor.

Sóshlr is now being actively sold via Netherlands-based TopCloud, which boasts a partner base of more than 300 value-added resellers, IT distributors, hosting companies and telecommunications companies.

TopCloud has a commission-based sales team of up to 12-strong who are promoting and selling Sóshlr among its suite of solutions, extending Manalto’s sales arm at no cost to Manalto.

Sóshlr is offered among TopCloud’s marketing and SEO solutions directly available from its cloud store and made available for resale as a bundled digital package with web solution products.

TopCloud will focus its initial promotion of the digital package, including Sóshlr, to its web agency partner-base, as a key offering to help manage the social media presence of web agency customers.

Sóshlr sales momentum with TopCloud follows immediately on the start of commercialisation of the product earlier this week via distributing partner LuxCloud.

Manalto’s deal with LuxCloud opens Sóshlr to a partner base of hosting companies and telecommunications companies, including HOT Telecom (Israel), Hosting.co.uk (UK), Protagonist (Netherlands) and TechnoMania (Lebanon), who then sell to a suite of small to medium-sized enterprises (SME).

These developments build on a number of agreements to increase exposure to Manalto’s cloud-based solutions, including deals with Ireland’s largest domain registrar and hosting company Blacknight and U.S.-based cloud service commerce leader AppDirect, which powers the largest network of marketplaces in the sector, reaching about 30 million small businesses worldwide.  Manalto has already integrated its Sóshlr solution into Odin’s cloud service automation platform. 

Manalto now has access to an addressable market in excess of 5 million SMEs currently trialling Sóshlr.


Enterprise customer


Manalto’s latest Sóshlr commercialisation rollouts in Europe have also coincided with the signing of a new U.S. customer for the company’s Enterprise social media technical support product.

The company signed an agreement with fast-growing food company The Spice & Tea Exchange to use the Manalto solution for up to 50 licenses.

Manalto services deliver time savings to SMEs such as The Spice & Tea Exchange by allowing single visibility of social media activity across Facebook, Twitter, LinkedIn and Instagram.

The company’s Enterprise solution is estimated to have 138,551 addressable licenses in pipeline which have progressed to 60% through the sales process and 1,764 licenses under contract yet to be invoiced.

Anticipated Enterprise invoices for the end of December 2015 total 1,240 licenses with an average cost above 50 licenses of US$240 per annum each.


Analysis

The quick succession of the commercialisation starts with TopCloud and LuxCloud confirm momentum in both Sóshlr’s market exposure and the broader trend SME cloud services spending.

SME spending in this space has been projected to grow from US$25.5 billion in 2015 to US$35 billion in 2018, with social network ad spending will reach US$36 billion by 2017.

New progress with distribution via TopCloud also supports Manalto’s international diversification by cementing a presence in Europe as a new Enterprise customer is established in the U.S.

Future price catalysts for Manalto stock may materialise as commercialisation is achieved with other distributors and an ongoing share purchase plan unfolds.

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June 21 2017
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February 02 2017

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