Holista Colltech Ltd (ASX:HCT) and celebrity food expert Nadja Piatka will promote low-GI (glycemic index) foods in North America.
Holista and Nadja Foods have formed a 51-49 joint venture - Holista Foods, which will promote low-GI reducer for white bread and baked products across North America.
Nadja Piatka, a former guest on the Oprah Winfrey show and baked goods supplier to major food chains such as McDonald’s and Subway, will assume the post of CEO at Holista Foods.
Baked goods are the top source of high-GI foods in the modern diet. GI values indicate the rate and level at which different carbohydrate-based foods increase blood glucose and insulin.
The low-GI movement is gaining traction as consumers are getting educated on making healthy food choices and are waiting for products to meet this demand.
According to market research, North America is the world’s largest market for baked goods, estimated at US$37 billion and growing at 2% a year.
In addition to low-GI reducer for baked products, Holista has a suite of other ingredients including low sodium salt, low fat fried foods and low calorie sugar.
Proactive Investors Australia is the market leader in producing news, articles and research reports on ASX emerging companies with distribution in Australia, UK, North America and Hong Kong / China.