Digital security specialist Gemalto is collaborating with Visa at the Eurovision Song Contest to equip visitors with contactless payment wristbands.
Gemalto’s partnership with the world’s largest payment provider encompasses personalization, packaging and fulfilment of the contactless wristbands as part of Visa Europe’s official Eurovision sponsorship.
It utilizes the group’s Allynis Smart Event Platform for prepaid payment program and event management.
“It improves and secures the visitor experience, and enables organizers and other stakeholders to implement intelligent communication, marketing and loyalty programs that run before, during and after live events,” said the group.
The contactless wristbands will be made available to buy at the Eurovision Village in Stockholm, as part of Visa’s rollout of contactless payment in Sweden.
They allow visitors to shop without carrying cash or cards at any contactless-enabled via terminal and will be active until the end of October.
"Our end-to-end Smart Event service makes it easy to look beyond contactless payments and embrace additional functions such as access, visitor entitlements and data management,” said Gemalto’s president for Europe Philippe Cambriel.
The Eurovision Song Contest is expected to attract up to 65,000 visitors, culminating in a Grand Finale at the Globe Arena on May 14, drawing in and estimated 200mln TV viewers.