Big picture - Why invest in Ebiquity plc
Ebiquity plc Snapshot
We are a leading independent marketing analytics specialist. Providing services to 80 of the top 100 global advertisers, with data-driven insights spanning over 90 countries.
We’ve grown significantly in recent years and have evolved the business considerably. Our 900+ employees in 14 countries manage client accounts that include over 80% of the biggest global advertisers.
Our business model is to leverage our media technology, data sources and marketing knowledge to build long-term relationships with our key clients and provide them with a growing range of services across our 3 service areas:
• Marketing Performance Optimization
• Media Value Measurement
• Market Intelligence
Our long term strategic ambition is for Ebiquity to be known as the leading, independent, technology-enabled marketing and media analytics consultancy globally.
Our corporate purpose of “creating clarity” shapes everything we do. This includes the clear and straightforward strategy we have adopted to deliver our Growth Acceleration Plan. We call this the 5Ps, and it covers: People, Product, Process, Profile, and Performance.
We believe that by having the right people and products in place, developed and delivered using the right processes, we will deliver the strong performance that our current and future stakeholders demand.
By raising the profile of our cutting edge approaches to creating clarity of marketing performance for our advertiser clients, we will further enhance our performance.
Indeed, performance – in terms of revenue, profit and underlying operating profit – will be a consequence of our focus on the first 4Ps.
Our 5P's strategy provides the framework for our five-year objectives:
Attract, retain and develop high calibre talent from the media, data science and consultancy sectors.
Launch propietary products and services that harness our data and insights and enable us to be trusted advisers for our clients.
Shape the organisation and its processes to support broader and deeper client relationships.
Raise our brand profile and broaden the perception of our expertise to support our growth plans.
Delivery of our Growth Acceleration Plan resulting in sustainable double-digit revenue growth at sustainable operating margins.
Understand and improve the impact investments have on core business KPIs
Marketing Performance Optimization
We guide clients to decide where to allocate and how to optimize their marketing investments, which marketing technologies to select, and how to leverage data to improve digital customer journeys. Our work in this rapidly growing practice has two distinct service offerings: econometrics and multi channel analytics.
In MPO, our award winning team of marketing econometricians build cause and effect models to help brands understand and exploit consumer paths to purchase. Our data scientists are skilled at integrating and analyzing data sets from any source to deliver evidence based insights that optimize marketing performance.
We have particular expertise in working with data generated by digital customer touchpoints, including owned media properties, online stores, social media platforms, and digital kiosks. In these ways, we take the guesswork out of marketing investment.
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Drive transparency and improve media performance
Media Value Measurement
We empower clients to increase the efficiency and transparency of their media performance through media auditing, benchmarking, and performance measurement. We help them to select and manage their media trading partners.
We enable them to make the right, long term decisions through our new, Strategic Media Consultancy service. We also report on agencies’ compliance with contractual terms via our specialist contract compliance business, FirmDecisions.
In MVM, we have one of the world’s richest and most comprehensive pool of benchmarking media spend data across all media channels. This is interrogated by our world leading team of 300 media experts in 14 countries who have been optimizing media efficiency for global brands for decades.
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Plan more effectively for better advertising and communications results
We provide clients with a clear picture of their own and their competitors’ in market creative executions, ad spend, and media strategies. Our Portfolio media platform was thoroughly reconfigured and launched in September 2016, and now incorporates optimized charting and presentation facilities, automated reporting functionality, and an enhanced user interface.
In MI, our global team captures, categorizes, analyzes, and delivers advertising and communications intelligence in more than 40 languages from over 80 major markets. The team’s insights are designed to enable advertisers to plan more effectively, respond smarter, and so enhance their marketing performance.
In 2017, we plan to start rolling out a new Portfolio Digital service, providing coverage of creative and spend data for the world’s digital advertising content. Portfolio is supported by specialist insight, market, and earned media research experts who enhance automated analytics with experienced, native language human analysis.
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Having obtained his degree in economics and politics from Cambridge University, Michael qualified as an accountant at Price Waterhouse (now PricewaterhouseCoopers). He then gained experience in international banking with Saudi International Bank before joining Charterhouse, the merchant bank, in 1984. He became a Partner at KPMG in 1996, and following his retirement from the partnership in 2006, spent five years as a senior adviser with them. Michael is currently senior independent director of Plant Health Care plc, a leading provider of novel patent protected biological products to the global agricultural market, a non-executive director of Arria NLG plc, a software development business, a non-executive director of Progility plc, a project management services group and is also Chairman of the Quoted Companies Alliance. Michael also has interests in early stage businesses in online publishing and medical services. In addition to chairing the Ebiquity Board, Michael chairs the Nomination Committee and is a member of Remuneration Committee and Audit Committee.
Group Chief Executive Officer
Michael Karg became Ebiquity’s Group CEO on 1st January 2016. He was previously CEO International for Razorfish, the digital business transformation agency of Publicis Groupe, and held senior international leadership positions with both Razorfish and Digitas over a fifteen-year career. A native of Austria, he has been based in Boston, Paris and London and was responsible for Razorfish’s and Digitas’ growth and strategic development in Europe (UK, Germany, France, Italy and Spain), India, China, South East Asia, Australia and Brazil. He advised clients globally across industries on marketing and digital strategies, worked closely with technology partners, and led the integration of acquired businesses. Michael holds a degree in Finance and Accounting and a PhD in Management from the University of St. Gallen, Switzerland and was a visiting Fellow at Harvard University from 1999 to 2000. He served as a member on the Board and Chair of the Compensation Committee at Travelzoo Inc from September 2013 till June 2017. (NASDAQ: TZOO).
Chief Financial Officer
Andrew joined Ebiquity early in 2015 as Group Finance Director, before becoming CFO eighteen months later. On leaving Oxford University, he joined PWC where he spent 4 years before joining research company Synovate as Financial Controller. When Ipsos acquired them in 2012, he became Global CFO of their Marketing division, overseeing financial performance and developing strategy.
Chief Strategy Officer
Nick has spent 30 years in the media industry, principally having co-founded Manning Gottlieb Media (MGM) in 1990. MGM became one of the most highly respected and fastest growing Media Specialist agencies before becoming part of Omnicom in 1997. His most recent position was CEO of OMD’s operations in the UK. Nick also co-founded OPera, the media negotiation arm for OMD and PHD, with billings of £1 billion. Nick joined Ebiquity in October 2007 as Chief Operating Officer with special responsibility for the Analytics division before becoming President, International, in overall charge of Ebiquity’s non-UK based operations. Nick is now Chief Strategy Officer, with responsibility for developing and implementing Ebiquity’s strategy across its three business segments.
Managing Principal - Market Intelligence
Morag spent more than 20 years in ad agencies as a TV buyer, planner and account director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence. She was appointed to the newly created role of CEO UK in 2012 and as an Executive Director in 2015. Morag is a fellow of the IPA.
Richard is Chief Executive of Instinctif Partners (formerly the College Group), the international business communications consultancy. Prior to joining Instinctif Partners, Richard was Chief Executive of Huntsworth plc, following the merger with Incepta Group plc where he was the Chief Executive and formerly Group Finance Director. An Economics graduate from Cambridge University, Richard subsequently qualified as a Chartered Accountant with Price Waterhouse (now PricewaterhouseCoopers) in London. He is Chairman of Ebiquity’s Audit Committee and also sits on the Nomination Committee.
Ms Baddeley is one of the UK’s most experienced female company directors, having served in both executive and non-executive capacities on the boards of leading companies in the FTSE100 and FTSE250 as well as a number of major public sector organisations. She has chaired the remuneration committee of several boards on which she has served and been chairman of Harvey Nash plc since June 2013. Julie has broad experience both of businesses in professional services like Ebiquity, and of those in the consumer industry sectors Ebiquity serves, including BOC, Yorkshire Building Society, Camelot and Greggs. As Associate Fellow at Oxford University Said Business School, from 2000 to 2010, she coached top business teams from around the world on the execution of business strategy, having previously run a global team as the partner in charge of a substantial part of Accenture’s change management practice. She is Chairman of Ebiquity’s Remuneration Committee and sits on the Nomination Committee.
Mr Alexander brings a wealth of international business experience and consumer instinct to Ebiquity. Following senior sales positions with Telia and BT Cellnet, Tom founded Virgin Mobile in 1999 and subsequently built the business to £1bn revenues and 4.3m customers in eight years. He led the company’s IPO in 2004 and eventual sale to ntl in 2006. From 2007 he was Chief Executive Officer of Orange, leading its turnaround and subsequent successful merger in 2010 with T-Mobile to create Everything Everywhere. After running EE for a further year he left to pursue private equity opportunities and non-executive roles. He sits on the Nomination Committee and is a member of the Remuneration Committee and Audit Committee.
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Head Office London
1 Ropemaker Street
T: +44 (0) 20 7650 9600
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Newcastle upon Tyne
T: +44 (0) 20 7650 9600