http://www.proactiveinvestors.com.au Proactiveinvestors RSS feed en Wed, 21 Feb 2018 12:34:02 +1100 http://blogs.law.harvard.edu/tech/rss Genera CMS action@proactiveinvestors.com (Proactiveinvestors) action@proactiveinvestors.com (Proactiveinvestors) <![CDATA[News - Thred harnessing blockchain technology for its augmented reality app ]]> http://www.proactiveinvestors.com.au/companies/news/191678/thred-harnessing-blockchain-technology-for-its-augmented-reality-app-191678.html Thred Ltd (ASX:THD) has introduced blockchain ledger technology to its Sweep platform, in advance of its O-Week initiative which begins on 19 February 2018.

Sweep is a geo-locked chat and augmented reality (AR) app that allows people in the same area to chat with each other.

In-app challenge to discover digital coins

In a product first, the O-Week activation will unveil the use of augmented reality enabled digital incentives.

Users complete an in-app challenge to discover digital coins located around the campuses that allows them to win rewards.

Sweep has introduced blockchain ledger technology to operate this innovative feature, allowing the company to design and engineer additional platform features to enhance user experience.

Blockchain technology has the potential to unleash new capabilities

Geoff Marshall, chief executive officer, said: “The exciting truth about Blockchain is we know it is changing the world.

“It ensures trust with clever code and it has the potential for unleashing many new applications and capabilities in terms of security and transferring assets.

“We know this is just the beginning to expand the Sweep app and what it can deliver.”

READ: Thred reveals first of its kind augmented reality trial

Thred remains ahead of schedule for the release of augmented reality functionality for Sweep next week, as it continues to test additional mechanics and features.

Importantly, the O-week program trials provide an opportunity to get first-hand feedback from users, which in turn will fast-track platform development.

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Thu, 15 Feb 2018 11:59:00 +1100 http://www.proactiveinvestors.com.au/companies/news/191678/thred-harnessing-blockchain-technology-for-its-augmented-reality-app-191678.html
<![CDATA[News - Thred launches investor relations app with augmented reality features ]]> http://www.proactiveinvestors.com.au/companies/news/191116/thred-launches-investor-relations-app-with-augmented-reality-features-191116.html Thred Ltd (ASX:THD) has released a new investor relations app with augmented reality features for download via Apple iTunes and Google Play Store.

The app will provide shareholders with simple access to Thred’s corporate content via their phones or tablets.

Interestingly, the app will offer an exclusive experience with augmented reality functionality.

The investor relations app aligns with Thred’s flagship product - the ‘Sweep’ app which is a geo-locked chat and augmented reality app that allows people in the same area to chat with each other.

Meanwhile, Sweep’s active users continue to increase at a consistent rate.

READ: Thred sees increasing user engagement for its location based chat app

Since late December 2017, the company has shifted its focus towards enhancing and fast-tracking its enterprise model, Agent Reality, with more emphasis on augmented reality research and development.

Thred is now implementing an exclusive and first-of-its-kind trial for its Sweep app that includes augmented reality features.

READ: Thred reveals first of its kind augmented reality trial

The release will be two months ahead of schedule and during university orientation week (O-week).

Thred is one of the first companies to have successfully combined location-based messaging in a social setting, with augmented reality experiences, providing a pathway to revenue generation.

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Mon, 05 Feb 2018 14:13:00 +1100 http://www.proactiveinvestors.com.au/companies/news/191116/thred-launches-investor-relations-app-with-augmented-reality-features-191116.html
<![CDATA[News - Thred reveals first of its kind augmented reality trial ]]> http://www.proactiveinvestors.com.au/companies/news/189987/thred-reveals-first-of-its-kind-augmented-reality-trial-189987.html Thred Ltd (ASX:THD) is implementing an exclusive and first-of-its-kind trial for its flagship Sweep app that includes augmented reality features.

The release will be two months ahead of schedule and during university orientation week (O-week).

Thred is one of the first companies to have successfully combined location-based messaging in a social setting, with augmented reality experiences, providing a clear pathway to revenue generation.

Release ahead of schedule

Geoff Marshall, managing director, said: "Due to the rigorous work of the team over the preceding weeks, we have accelerated our technology development on numerous augmented reality features, several weeks ahead of schedule.

"This has created the opportunity to bring forward the feature release of our augmented reality functionality for Sweep.

“The O-week program trials provide an opportunity to get first-hand feedback from real users, which in turn will fast-track the platform development, our Sweep app program and the Agent Reality execution program.”

READ: Thred sees increasing user engagement for its location based chat app

The initial application of augmented reality during O-week trials is intended to:

- Test user awareness and familiarity with augmented reality;
- Test user cases that may deliver reward and/or utility-based augmented reality activity; and
- Inform the development team’s thinking on how best to introduce engagement and utility-based augment reality into the Sweep app design and features.

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Mon, 15 Jan 2018 14:07:00 +1100 http://www.proactiveinvestors.com.au/companies/news/189987/thred-reveals-first-of-its-kind-augmented-reality-trial-189987.html
<![CDATA[News - Thred sees increasing user engagement for its location based chat app ]]> http://www.proactiveinvestors.com.au/companies/news/188982/thred-sees-increasing-user-engagement-for-its-location-based-chat-app-188982.html Thred Ltd (ASX:THD) is witnessing increasing user adoption from recent activation trials for its Sweep app, with over 7,000 monthly active users engaged.

Importantly, the conversion and activation rate (the rate at which downloads convert to users that actively participate) since Sweep’s launch has been 71%, more than twice the industry benchmark.

The company’s shares were last trading circa 8% higher intra-day, at $0.013.

Sweep is a geo-locked chat and augmented reality (AR) app that allows people in the same area to chat with each other.

READ: Thred develops revenue models to monetise its Sweep app

Sweep’s Geochat features allow users to unlock exclusive chats based on their location.

It could be asking those in a bar for a beer recommendation, requesting a song to the bar staff or being notified when happy hour is ending.

Since the app was launched in November, more than 1,400 Sweep users have participated in Geochats with a total of 7,566 messages sent.

Notably, the Sweep app is sitting in the 98th percentile in terms of organic conversion rate in the Google Play store with 59.6% of all people who visit the store page downloading the app.

Thred has been promoting the Sweep app to its target audience through two primary activations, Schoolies on the Gold Coast and a Sydney-based bar crawl in partnership with the Urban List.

READ: Thred receives positive early data from Sweep app launch

Due to the success of the activations within the Sydney region, Sweep is continuing plans to open seven new Geochats within the Newtown and Sydney CBD areas as per the demand of users.

Geoff Marshall, managing director, said: "Team morale is very high with the results coming back from Sweep's first month in market.

“We have well and truly exceeded the benchmark set by early stage start-ups launching a new app.

“Statistics coming back from the app stores are confirming for us that we're definitely on the right track."

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Tue, 19 Dec 2017 13:03:00 +1100 http://www.proactiveinvestors.com.au/companies/news/188982/thred-sees-increasing-user-engagement-for-its-location-based-chat-app-188982.html
<![CDATA[News - Thred develops revenue models to monetise its Sweep app ]]> http://www.proactiveinvestors.com.au/companies/news/188841/thred-develops-revenue-models-to-monetise-its-sweep-app-188841.html Thred Ltd (ASX:THD) has established viable and deliverable revenue models for its pioneering technology platforms Sweep and Agent Reality.

The nine models will enable the company to build strategic value and revenue.

A number of models are straightforward and quickly realisable while others require scalability and product-market fit testing before they can be fully validated and enacted.

READ: Thred receives positive early data from Sweep app launch

Geoff Marshall, managing director, said: “We have made significant progress developing these models and the products that underpin them.

“We are confident this strategy will deliver sustainable earnings in the future and have clear internal forecasts for 2018 and 2019.”

GeoChats Portal will scale quickly

The Sweep GeoChats Portal has commenced and Thred anticipates that it will scale quickly in 2018.

The portal allows Sweep to provide venue owners with access to participants in their Geo-Fence, which is a GPS-based fence controlled by Sweep.

Value is provided in the form of data and customer communication.

Other revenue models

Other Sweep revenue models to be implemented include Sweep Sponsored Venue, Sweep In-App Purchases and Sweep Sponsored Posts.

The sponsored venue model will allow venue owners and their associated suppliers to promote their products and location through Sweep via digital advertising.

This revenue model is expected to commence in early 2018.

The in-app purchases model is expected to begin in mid-2018, in line with anticipated volumes of monthly active users.

At scale, Sweep will deliver in-app purchases as integrations for enterprise clients, priced at between $0.99 and $9.99 per download, by way of example.

Sponsored posts model

The sponsored posts model is a traditional content feed that Sweep will introduce towards the end of the second quarter of 2018.

Advertisers pay Sweep on a traditional per 1,000 impressions basis and the model will see growth in line with increases in monthly active users.

READ: Thred appoints experienced technology executive to board

Thred has also identified Sweep Enterprise Data Warehouse and Sweep AR Advertising as revenue models.

The first will see Sweep selling data derived from users at an aggregated level to targeted third parties.

The company believes this model becomes saleable when triggered by a minimum 20,000 monthly active users.

Revenue is expected to be ongoing due to the uniqueness of Sweep’s geo-located and venue specific data.

The AR Advertising model will see Sweep deliver AR advertising following a typical cost per install model coupled with optional add-ons to the advertisements.

Advertisers pay for specific ads based on the number of impressions plus additional items like enticements or sophistication of ads.

Three Agent Reality revenue models

There are three revenue models for the Agent Reality app.

For Agent Reality White-Label GeoChats Sweep will provide its platform to generate revenue via bespoke GeoChat development as well as ongoing licensing to enterprises.

This revenue is realisable in the short-term with the expectation of agreements being finalised in the near future.

Agent Reality White-Label Augmented Reality is also realisable in the short-term.

Sweep will provide its technology platform to generate revenue via bespoke augmented reality development as well as ongoing licensing to enterprises.

The Agent Reality Compiled Code Licensing model is monetisable in the short-term.

Sweep provides its platform in the form of software libraries of its code.

This model works for brands or companies who have their own developer and simply wish to get ahead of the AR commercialisation curve before their competition.

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Fri, 15 Dec 2017 11:23:00 +1100 http://www.proactiveinvestors.com.au/companies/news/188841/thred-develops-revenue-models-to-monetise-its-sweep-app-188841.html
<![CDATA[News - Thred appoints experienced technology executive to board ]]> http://www.proactiveinvestors.com.au/companies/news/188618/thred-appoints-experienced-technology-executive-to-board-188618.html Thred Ltd (ASX:THD) has appointed Rob James as an independent non-executive director effective immediately.

James brings extensive knowledge as a chief information and digital leader across the public and commercial sectors with specific experience in information technology, gaming, entertainment and telecommunications.

Exposure to telecommunications, information technology and consumer goods and services fits well with Thred’s augmented reality and new communication technologies which yield big data.

This quickly follows Monday’s appointment of Paul Willey to lead the enterprise side of its business known as Agent Reality.

READ: Thred appoints experienced film and television executive to lead enterprise business

James is currently the chief technology officer of Qantas Airways Ltd (ASX:QAN) and prior to that he was chief information and product officer for William Hill Australia.

James believes augmented reality is an emerging technology with growth potential, and Thred has all the ingredients to become a top-tier player in that market.

David Wheeler, Thred chairman said: “I am delighted to welcome Rob as a director of the board as his broad technology management and sector experience, as well as his executive leadership experience, will deepen the board’s existing skills and expertise.’’

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Tue, 12 Dec 2017 11:02:00 +1100 http://www.proactiveinvestors.com.au/companies/news/188618/thred-appoints-experienced-technology-executive-to-board-188618.html
<![CDATA[News - Thred appoints experienced film and television executive to lead enterprise business ]]> http://www.proactiveinvestors.com.au/companies/news/188544/thred-appoints-experienced-film-and-television-executive-to-lead-enterprise-business-188544.html Thred Ltd (ASX:THD) has appointed Paul Willey to lead the enterprise side of its business known as Agent Reality.

Agent Reality aims to monetise Thred's flagship mobile phone app known as Sweep.

Sweep is a free app that allows users to engage with the world around them in a new way.

READ: Thred outlines go-to-market plan for enterprise business

Agent Reality delivers the duality of mutual learnings across both consumer and enterprise models while establishing multiple monetisation channels.

Having worked on films, television series, and corporate projects, Willey's experience with narratives is applicable in the burgeoning virtual reality and augmented reality (AR) sectors.

Virtual and augmented reality background should shorten sales lead times

Geoff Marshall, managing director said: “We are delighted to have Paul join us at this exciting time, and his commercial, creative and business development experience will provide the company with strong leadership.

“Paul’s virtual and augmented reality background means he’s hit the ground running, bringing deep AR experience to our team, along with valuable existing client relationships that will undoubtedly shorten our sales lead times.” 

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Mon, 11 Dec 2017 10:24:00 +1100 http://www.proactiveinvestors.com.au/companies/news/188544/thred-appoints-experienced-film-and-television-executive-to-lead-enterprise-business-188544.html
<![CDATA[News - Thred boosts cash reserves after receiving tax rebates ]]> http://www.proactiveinvestors.com.au/companies/news/188479/thred-boosts-cash-reserves-after-receiving-tax-rebates-188479.html Thred Ltd (ASX:THD) has received a research and development rebate from the Australian Taxation Office of $1.58 million cash.

The tax rebate further strengthens Threds’ cash position and ensures the company can continue to advance its development and commercialisation activities related to its proprietary Sweep app and Agent Reality platform.

READ: Thred receives positive early data from Sweep app launch

Sweep is a new geo-locked chat and augmented reality (AR) app that is an evolution of the Thred app, which was originally launched in May 2017.

It is a free app that allows users to engage with the world around them in a completely new way.

Whether the user is sitting at a bar, in a university lecture hall or waiting for a train, Sweep’s unique Geochat features allow users to unlock exclusive chats based on their location.

Geochats mean that only people in the same area are able to access that chat.

It could be asking those in a bar for a beer recommendation, requesting a song to the bar staff or being notified when happy hour is ending.

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Fri, 08 Dec 2017 09:18:00 +1100 http://www.proactiveinvestors.com.au/companies/news/188479/thred-boosts-cash-reserves-after-receiving-tax-rebates-188479.html
<![CDATA[News - Thred receives positive early data from Sweep app launch ]]> http://www.proactiveinvestors.com.au/companies/news/187544/thred-receives-positive-early-data-from-sweep-app-launch-187544.html Thred (ASX:THD) has received positive early data supporting a successful launch of its Sweep app earlier this month.

Early statistics show over a 430% increase in user dwell time and over a 400% increase in daily active users of the Sweep app.

Importantly, 90% of users are engaging in Geochats, which is a unique new feature that allows users to unlock exclusive chats based on their location.

An 800% increase in private message usage has increased average messages sent per day per user to 11, which compares to Snapchat’s comparative stat of 4-5 in September 2016.

Preliminary rollout of Geochats has commenced with 14 venues in Sydney, three in Melbourne and one on the Gold Coast for Schoolies the following week.

Sweep is one of only two authorised external apps being promoted at the Schoolies event.

The roll-out of three key features

Thred plans to release three key features for its recently launched Sweep app beginning with Phase 1 Geochats.

Phase 1 Geochats has commenced with testing and trials being conducted over the next two to three months.

During this period, data feedback and user testing will drive the product enhancements.

Notwithstanding the trial nature of this phase, revenue will be generated by several venues as the business offerings expand.

READ NOW: Thred releases new Sweep app featuring Geochats

Phase 2 is called Augmented Reality (AR) Discovery and Phase 3 is is called AR Content Creation.

Phase 2 AR Discovery will allow Sweep users to discover augmented reality content generated by Sweep.

Phase 3 AR Content Creation will allow Sweep app users to create their own media content such as photos and reviews and post it in Sweep for other users to discover.

READ NOW: Thred shares climb higher ahead of app release

AR refers to when a user is looking through a smartphone's camera and what they see has been ‘augmented’ – meaning something has been digitally added or changed. 

Agent Reality

Thred plans to use its enterprise business, Agent Reality, to deliver near-term revenues alongside the Sweep app.

READ NOW: Thred outlines go-to-market plan for enterprise business

Thred has commenced and is quickly progressing the business development process for Agent Reality, with continuous discussions with prospective clients.

From discussions, it is clear that interest and demand for augmented reality applications in the enterprise area in marketing, consumer engagement and retention, is very strong and growing.

To enhance the company’s capabilities, an experienced business development executive has been appointed to lead and drive the Agent Reality revenue plans.

Thred is now focusing its attention on Agent Reality sales revenue and Sweep app user acquisition and plans to update the market regarding progress.

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Tue, 21 Nov 2017 11:19:00 +1100 http://www.proactiveinvestors.com.au/companies/news/187544/thred-receives-positive-early-data-from-sweep-app-launch-187544.html
<![CDATA[News - Thred’s new Sweep app available in Apple Store ]]> http://www.proactiveinvestors.com.au/companies/news/186971/threds-new-sweep-app-available-in-apple-store-186971.html Thred (ASX:THD) has had its recently released Sweep app added to the Apple App Store making it available for Apple smartphone users to download.

Sweep was released last week for the first time and made available on Android’s Google Play Store.

READ NOW: Thred releases new Sweep app featuring Geochats

Sweep is a new geo-locked chat and augmented reality (AR) app that is an evolution of the Thred app, which was originally launched in May 2017.

It is a free app that allows users to engage with the world around them in a completely new way.

Whether the user is sitting at a bar, in a university lecture hall or waiting for a train, Sweep’s unique Geochat features allow users to unlock exclusive chats based on their location.

Geochats mean that only people in the same area are able to access that chat.

It could be asking those in a bar for a beer recommendation, requesting a song to the bar staff or being notified when happy hour is ending.

The company will also progressively integrate proven and tested AR and geo-locked features over the coming months to increase its user audience and drive revenue growth via a new and effective business model.

Following a period of user feedback around Sweep features, Thred will periodically release a schedule of updates to Sweep, delivering new features and improvements to increase its user uptake and retention.

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Thu, 09 Nov 2017 08:02:00 +1100 http://www.proactiveinvestors.com.au/companies/news/186971/threds-new-sweep-app-available-in-apple-store-186971.html
<![CDATA[News - Thred releases new Sweep app featuring Geochats ]]> http://www.proactiveinvestors.com.au/companies/news/186687/thred-releases-new-sweep-app-featuring-geochats-186687.html Thred (ASX:THD) has now released its new geo-locked chat and augmented reality (AR) app, Sweep.

The Sweep app is available in Google Play Store and will also be available in the Apple App Store shortly.

The Sweep app is an evolution of the Thred app, which was originally launched in May 2017.

Thred app users will be prompted to update their app, experiencing new designs and functionality around the core chat features.

Being the first release of the Sweep app in the public trial phase, it purposefully contains specific and limited features catering to the objectives of these trials.

What is the Sweep app?

Sweep is a free app that allows users to engage with the world around them in a completely new way.

Whether the user is sitting at a bar, in a university lecture hall or waiting for a train, Sweep’s unique Geochat features allow users to unlock exclusive chats based on their location.

Geochats mean that only people in the same area are able to access that chat.

It could be asking those in a bar for a beer recommendation, requesting a song to the bar staff or being notified when happy hour is ending.

Thred is initially promoting its Geochats features to locations that are frequented by its target demographic; clubs, bars, sporting events, music festivals, universities etc.

Monetising Sweep

It is important to point out that the venue or location hosting the Geochats can also join and moderate the conversations.

This means that they can communicate offers, promotions, announcements and emergencies to all Sweep users in the geo-located venue.

Sweep has plans to monetise this service for venues according to the size and nature of the venue or location.

This is strongly synergetic for both the venue host and Sweep app user.

Users receive localised and contextually relevant messages from the venue and the venue host now has an engaging chat forum to provide offers, promotions and announcements.

Thred is receiving strong buy-in to this value proposition from venues and users alike.

Many other opportunities for geo-locked chats exist in the enterprise sector that Thred is exploring - hospitals, schools, sporting venues, airports, shopping malls, public transport et al.

Testing and trial phase

The team at Thred has already recruited several trial sites in Sydney and on the Gold Coast to help launch and test the first trial phase of Geochats.

Following these initial trials, a second round of trials will be conducted to refine the user experience, all the while broadening the number of locations Geochats will be available in.

The sites in the trials phase will be updated on the Sweep website to allow users to participate and keep shareholders informed of progress.

The company is encouraging users and shareholders to nominate a Geochat location to be included in the rollout strategy.

The Sweep team is in a high-test period with this release and are committing resources to studying and testing the way a user behaves in the app, in order to ensure an engaging and fun experience.

READ NOW: Thred brings app development team in-house ]]>
Fri, 03 Nov 2017 07:54:00 +1100 http://www.proactiveinvestors.com.au/companies/news/186687/thred-releases-new-sweep-app-featuring-geochats-186687.html
<![CDATA[News - Thred brings app development team in-house ]]> http://www.proactiveinvestors.com.au/companies/news/186602/thred-brings-app-development-team-in-house-186602.html Thred (ASX:THD) has recently completed the transition from using an outsourced development team to using a Sydney-based development team.

The transition has delivered vast benefits in terms of creativity, synergy and velocity along with lower costs.

The company launched its smartphone app called Thred in May 2017 and plans to rebrand it to the name Sweep in the coming weeks.

Thred plans to use its enterprise business, Agent Reality, to deliver near-term revenues alongside its soon to be released Sweep smartphone app.

READ NOW: Thred outlines go-to-market plan for enterprise business

The new Sweep app will provide its users with new technology and features such as an augmented reality (AR) experience that is coupled with geo-locked chat features.

Thred is the first and only ASX listed AR company planning to capitalise on the multi-billion-dollar augmented reality sector.

Geoff Marshall, managing director, will be presenting at the upcoming Proactive's CEO Sessions on November 14 and 15 in Sydney and Melbourne.

READ NOW: Thred brings unique focus as the only ASX listed augmented reality company to Proactive's CEO Sessions ]]>
Thu, 02 Nov 2017 07:49:00 +1100 http://www.proactiveinvestors.com.au/companies/news/186602/thred-brings-app-development-team-in-house-186602.html
<![CDATA[News - Thred brings unique focus as the only ASX listed augmented reality company to Proactive's CEO Sessions ]]> http://www.proactiveinvestors.com.au/companies/news/186139/thred-brings-unique-focus-as-the-only-asx-listed-augmented-reality-company-to-proactive-s-ceo-sessions-186139.html Thred Ltd (ASX:THD) plans to use its enterprise business, Agent Reality, to deliver near-term revenues alongside its soon to be released Sweep smartphone app.

While the Sweep app will deliver new technology to create engaging experiences for consumers, Agent Reality will leverage this proven technology to solve business problems, mitigating time and risk.

Agent Reality provides a channel for revenue using existing technology owned by Thred.

Thred is the first and only ASX listed augmented reality (AR) company.

Find out more from Geoff Marshall at Proactive's CEO Sessions.

Click below to register by email

- Melbourne: Tuesday 14th November.
- Sydney: Wednesday 15th November.
- Email Pauline here.
- Call office on (02) 9280 0700.

Presenter list

- Zelda Therapeutics (ASX:ZLD):Dr. Stewart Washer 
- Thred Ltd (ASX:THD): Geoff Marshall
- De Grey Mining (ASX:DEG): Simon Lill
- Peninsula Energy (ASX:PEN): David Coyle
- Aspire Mining (ASX:AKM): David Paull

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Thu, 26 Oct 2017 11:56:00 +1100 http://www.proactiveinvestors.com.au/companies/news/186139/thred-brings-unique-focus-as-the-only-asx-listed-augmented-reality-company-to-proactive-s-ceo-sessions-186139.html
<![CDATA[News - Thred outlines go-to-market plan for enterprise business ]]> http://www.proactiveinvestors.com.au/companies/news/186157/thred-outlines-go-to-market-plan-for-enterprise-business-186157.html Thred (ASX:THD) plans to use its enterprise business, Agent Reality, to deliver near-term revenues alongside its soon to be released Sweep smartphone app.

For these purposes, the company has established two wholly owned subsidiaries, Agent Reality Pty Ltd and Sweep App Pty Ltd.

While the Sweep app will deliver new technology to create engaging experiences for consumers, Agent Reality will leverage this proven technology to solve business problems, mitigating time and risk.

Agent Reality provides a channel for revenue using existing technology owned by Thred.

Thred is the first and only ASX listed augmented reality (AR) company.

Sweep app

The company launched its smartphone app called Thred in May 2017 and plans to rebrand it Sweep in the coming weeks.

Sweep will use geo-location, messaging and AR to engage users and deliver contextually relevant content.

READ NOW: Thred shares climb higher ahead of app release

Sweep will focus on consumer acquisition strategies with the aim of creating large-scale user reach and engagement.

Revenue generation model

Revenue will be generated through direct sales to brands and indirect sales via third parties.

Products and services sold directly with estimated fees include:

- White label services ($5,000-50,000 licence fee, $10,000-100,000 support fee);
- Data analytics ($0.02-$0.10 per query);
- Platform integration ($10,000-$150,000 support fee); and
- In-app purchases.

Products and services sold indirectly via third parties with estimated fees include:

- White label services ($5,000-50,000 licence fee, $10,000-100,000 support fee); and
- Data analytics ($0.02-$0.10 per query);

Agent Reality near-term target milestones

Upcoming milestones include:

- November 2017: marketing material complete, CMS complete, 1st trial partners recruited;
- December 2017: 1st phase project delivery automation, initial revenue, digital marketing campaign; and

- March quarter 2018: multiple trial partner, 2nd phase project delivery automation, industry events.

Agent Reality’s content management system (CMS) is a portal provided to businesses using its technology.

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Wed, 25 Oct 2017 16:47:00 +1100 http://www.proactiveinvestors.com.au/companies/news/186157/thred-outlines-go-to-market-plan-for-enterprise-business-186157.html
<![CDATA[News - Thred shares climb higher ahead of app release ]]> http://www.proactiveinvestors.com.au/companies/news/185970/thred-shares-climb-higher-ahead-of-app-release-185970.html Thred Ltd's (ASX:THD) shares have traded up 40% over the past week to $0.016, as the company prepares to release its Sweep app over the coming weeks.

The new Sweep app will be an evolution of the existing Thred app and not a separate app.

Thred is a free social app which brings together all of a user’s contacts in one simple place.

The app uniquely centralises messaging, mail and more, into one simple ‘thred’.

Since the app’s May 2017 launch, it has achieved over 15,000 downloads and is on target to meet its end of November download target of 18,000.

What is Sweep?

Sweep is an evolution of the Thred app.

Sweep uses geo-location, messaging and augmented reality (AR) to engage users and deliver contextually relevant content.

In this context, geolocation refers to a user's smartphone being able to access its geographic location.

AR refers to when a user is looking through a smartphone's camera and what they see has been ‘augmented’ – meaning something has been digitally added or changed.  

Geolocation and AR are the two primary mechanisms of the Sweep app.

Each provides a new way for brands, businesses and users to engage and create.

An example of geolocation and AR being used together

The Pokémon GO game played on smartphones is a good example of geolocated augmented reality.

Users walk around in the real world as the game requires your geographic location (geolocation).

A user may be walking through a park looking through their smartphone’s camera and find a Pokémon in the park (augmented reality).

Sweep to have new features

The rebrand from Thred to Sweep will include the release of geo-locked chats as the first new features.

The nature of geo-locked chats at its launch will require event and venue specific partners to promote the Sweep app for free, as it facilitates a unique and exciting communications portal for the recruited venue.

Commercialising geo-locked chats

Once initial trials have successfully concluded and in support of its commercial model, Thred expects fixed and variable fees from these venue and event specific activations.

The Sweep team has established several test locations in Sydney which include Surry Hills, Newtown and Darlinghurst as well as selected venues on the Gold Coast.

Following this, Sweep will employ an evidence-based method to deliver the rollout of geo-locked chats in a way that will yield the greatest uptake of users.

Sweep will then use crowd-sourced suggested locations, generated from users and data on venues.

Thred recently released an explanatory video aimed at target users of its new Sweep app.

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Mon, 23 Oct 2017 12:09:00 +1100 http://www.proactiveinvestors.com.au/companies/news/185970/thred-shares-climb-higher-ahead-of-app-release-185970.html